Steve ClelandAccountant · Advisor · Coach
30+ years coaching · Author · CPA

Great teams are not found.
They are built.

Author of The Village Chief

Steve Cleland has spent over 30 years coaching youth sports and building the village around a team: the players, the parents, and the coaches who hold it together.

Two ways in

Which one are you here for?

For coaches, teams and organizations

The coach who builds the village

Over 30 years of practice plans, parent meetings and locker-room talks, turned into something another coach can actually run on a Tuesday night.

See the coaching work
For business owners

The numbers behind the game

As a partner at Aprio, Steve helps owners quarterback their own business: reading what the numbers are actually telling them, structuring the business properly, and working through the tax code to land in the best position they can.

See the advisory side
30+Years of Coaching
CPACertified Public Accountant
CFECertified Fraud Examiner
1book, The Village Chief
The short version

A coach who happens to count things for a living

Steve has spent over three decades on fields and in dugouts, and his entire career inside other people's financials. The two jobs turned out to be the same job: work out what is really going on, then get everybody moving in one direction.

The same instinct runs through the coaching, the leadership work, the accounting, and the advice he gives business owners: get an honest read on where things actually stand, then decide what to do about it. He wrote The Village Chief so the next coach would not have to learn all of it the slow way.

More about Steve
Steve Cleland with his team on the field
Cover of The Village Chief by Steve Cleland
The book

The Village Chief

Over 30 years of practice plans, parent meetings and locker-room talks, written down so the next coach does not have to learn all of it the slow way.

It is a book about building the village around a team: the players, the parents and the other coaches who decide what a season actually feels like.

Bringing Steve in to speak?

Tell him about the room, the audience and the date, and he will tell you what he would do with it.